#augeocapital

You Built Something Real. Now It's Time to Choose the Right Partner for the Next Chapter

You've poured everything into this business. It's real. It's growing. But the next phase—scaling, professionalizing, positioning for a significant final exit—requires a new partner. Here's how to choose wisely.

Our Strategy to Sourcing Deals and Capital: Building for Win-Win Outcomes

The conventional wisdom says superior PE returns require proprietary deals at below-market prices. We think that's wrong — especially for people-based businesses.

How We Decide When to Invest and When to Exit a Business: The Better Owner Principle

We invest when we believe we are the better owner, and we exit when we believe someone else is. How one principle from corporate strategy governs every deal decision we make.

Why We Focus on the Lower Middle Market

Less competition, more operational upside, and a chance to make a real difference in a business. The math is compelling.